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Friday, May 13, 2011

Global Leader of Tomorrow

Sulajja Firodia Motwani (born August 26, 1970) belongs to a business family, the grand-daughter of H.K Firodia who founded Kinetic Engineering. Her father Arun Firodia founded the Kintetic Group. She is her parent’s second child. She has two sisters, Kimaya, her elder sister, is in the US , Vismaya, her younger sister is, an engineer, is in charge of exports and public relations of the Group and Ajukya, her brother, who works in the US.

She is the Joint Managing Director of Kinetic Engineering Ltd and Director, Kinetic Motors. Her husband, Manish Motwani, is the Managing Director of Kinetic Communications Ltd. They have a son Sidhant. She is multi-lingual with fluency in Marathi, Hindi, Rajasthani, French and English, with smattering Sindhi.
Sulajja Firodia Motwani completed the B.Com from Pune University (1990). On completing her MBA from Carnegie Mellon University, Pittsburg in 1992, she joined Barra International, California, an investment consulting firm in the US (1992-94). She became the Senior Consultant, BARRA (1994-97), Head of Indian Operations, BARRA (1996-97 and moved on to her family business to become General Manager, Corporate Affairs, Kinetic Engineering Limited (1997).

The Kinetic group’s Kinetic Motor Company manufactures and sells scooters and scooterettes, and Kinetic Engineering Company makes motorcycles and mopeds. She later became Joint Managing Director, KEL (1998-till date)
The group’s joint venture with Honda Motor Company fell through in 1998 making Kinetic Honda to Kinetic Motors which later went into a technical tied up with UEN, a Taiwanese company, and Hyosung Motors, Korea increasing its product and price range. During this period the company increased its annual sales to 19,000 vehicles in July 2002 set to achieve a target of 26,000.
Sulajja Firodia Motwani won a number of awards such as the award for excellent performance as the woman CEO by the Institute of Marketing and Management (2003); Young Super Achiever Award from the leading magazine ‘Business Today’ (2003); Society Young Achiever's Award for Business in the year 2002; Global Leader of Tomorrow by the World Economic Forum (2002); and ‘Face of the Millennium’ by ‘India Today’.

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